Relaxing Soda Streaming Channels : LoFi Radio

24/7 streaming channels on YouTube have become quite popular in recent years, so the Pepsi LoFi Radio has been launched by the soda brand as a new way to connect with consumers in a relaxed manner. The channel is being streamed by the brand on YouTube and features songs that are all themed with Pepsi in mind to make it both a relaxing as well as a promotional opportunity. The streaming channel plays on the popularity of lo-fi music that has become essential for consumers working or studying who find the relaxing music helps them concentrate.

The Pepsi LoFi Radio channel is streaming now on the brand’s YouTube page and also boasts imagery that is all themed with the namesake soda in mind.

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